Wimbledon Tennis Fans Outraged by Sky-High Prices for Pimm’s Refreshments

Purchasing an alcoholic beverage in the capital can often be an expensive affair, but this year’s Wimbledon Championships has taken costs to a new level. The prestigious event kicked off on Monday, June 29, 2026, at the All England Club in SW19, attracting fans eager to witness top players such as Men’s world number one, Jannik Sinner, and the seven-time champion, Novak Djokovic. Tickets for Centre Court during this fortnight range from £80 to £350, depending on the seating arrangement, making it quite a costly outing for those wishing to enjoy traditional strawberries and cream alongside a refreshing glass of Pimm’s.

Fans have taken to social media to express their dismay at the rising prices, particularly for the much-loved gin-based liqueur. One tennis enthusiast, Adam Addicott, lamented the increase, stating, “Bad news for those who like drinking Pimm’s at Wimbledon. The price has been raised by £1.20 to £13.45 a glass!” In response, others pointed out the stark contrast to retail prices, with one individual noting, “It’s £10 for a large bottle in Sainsbury’s!”

Mixed Reactions to Price Hikes

Amidst the outcry, some commentators voiced their frustration, suggesting that the affluent attendees are largely unfazed by the inflated prices. One commentator remarked, “The rich don’t care. They’ll pay whatever they’re charged for Pimm’s because they’re there for the day out and experience, even though the majority of them know little about tennis.” Another attendee quipped, “And they said the World Cup was a rip-off!” A few others shared their personal experiences, with one saying, “I bought one last year for the experience, and never again.”

Conversely, some patrons shared their strategies for economising during the event. One user mentioned, “Not bothered as we take our own stuff,” while another recounted their recent experience at the Queens Club, noting, “£12 a glass at Queens recently, but nobody buys glasses, they all buy a jug. £38 for a jug provides six glasses, so £6.33 a glass. Still expensive but not as bad.” A cheeky suggestion also emerged: “They should open a Wetherspoon pub at Wimbledon.”

Overview of Wimbledon Beverage Prices

The All England Club has made its Tea Lawn Bar drinks price list available online, revealing the costs visitors can expect. In addition to the now £13.45 Pimm’s, a pint of Stella Artois will set patrons back £8.95. For wine enthusiasts, 250ml servings of Saluti, Vino Bianca, and Vinicola Serena wines are priced at £13.10. Those preferring non-alcoholic options will find that a bottle of Evian water costs £5, while a can of Coke Zero is available for £2.90.

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