VMD Revamps Guidelines for QR Codes on Veterinary Medicinal Product Packaging

The Veterinary Medicines Directorate (VMD) has recently revised its guidelines regarding the use of QR codes on the packaging of authorised veterinary medicinal products. This modification aims to enhance the accessibility of educational and instructional materials for product users, thereby providing them with additional support.

Details of the Updated Guidance

The previous regulations stipulated that QR codes on packaging could only link to non-public-facing materials, such as internal manufacturing details or the approved text of the product. However, under the new guidance, marketing authorisation holders (MAHs) are now permitted to connect these QR codes to supplementary educational and instructional content, as long as it adheres to the newly established QR code principles outlined in the Product Literature Standards (PLS).

This update is designed to facilitate improved digital access to product information for both veterinary professionals and users of these products, ultimately leading to better-informed decisions regarding veterinary care.

Implications for Pet Owners and Veterinarians

With these changes, pet owners will find it easier to obtain clear and useful information about the veterinary medicines they utilise. It is anticipated that QR codes will become more prevalent on veterinary medicine packaging, allowing users to scan these codes with their smartphones. This action could direct them to educational and instructional content supplied by pharmaceutical companies, which might include guidance on the correct administration of the medicine, expected outcomes during treatment, or safe storage practices.

This additional information complements the existing instructions found on the packaging and labels, aiming to bolster confidence in the correct and safe use of veterinary medicines—an aspect that is crucial for the health and welfare of animals.

It is important to note that not all veterinary products will feature QR codes on their packaging, as this is not a mandatory requirement. Furthermore, pharmaceutical companies may opt to use QR codes for compliance and counterfeit prevention purposes rather than for public-facing informative content.

Statements from VMD Leadership

Gavin Hall, Deputy CEO of the VMD, commented on the updates, stating, “Amending our QR code guidance allows for the inclusion of additional digital educational and instructional material alongside the vital information that is already present on veterinary medicine packaging and product leaflets. This supplementary content can provide veterinarians and pet owners with convenient access to further guidance on the safe and effective use of medicines.”

He emphasised the VMD’s commitment to collaborating with the industry to adopt digital innovations while upholding the stringent, risk-based standards necessary for safeguarding both animal and public health.

Next Steps for Stakeholders

The new principles governing QR codes are now available on the Product Literature Standards. Should you have any questions regarding these changes, please reach out via our contact form for further assistance.