I Swapped Ice Cream for a Luxurious Dessert Exclusive to London – Discover the Creamy Delight!

Ice cream is often a beloved frozen treat; however, its high sugar content, calorific nature, and limited nutritional advantages make it less than ideal for health-conscious consumers. This summer, as people increasingly seek healthier alternatives, frozen desserts crafted from superior ingredients are gaining popularity. One such dessert mimics the creamy texture and rich flavour of traditional ice cream but boasts higher protein levels and lower sugar content. Curious to see if it lives up to its claims, I paid a visit to Go Greek, a newly established authentic Greek yoghurt shop in the UK. After sampling their traditional frozen yoghurt for the first time, I was pleasantly surprised by the experience; here’s what I discovered.

Origins of Go Greek Yogurt

Founded in Los Angeles in 2012 by Tanja Murgel-Subotic, David Subotic, and Jonathan Williams, Go Greek Yogurt was inspired by Tanja’s passion for Greece and its principles of natural produce, mindful consumption, and community spirit. The brand has since expanded throughout the United States and the Middle East, amassing a loyal following that includes celebrities like Jennifer Aniston and the Kardashians. The launch of their London branch, located at 36 South Molton Street, marks an exciting development, as it brings Mediterranean-inspired offerings closer to their European roots. Their flagship product is a handcrafted Greek yoghurt made using traditional methods, reflecting the Greek philosophy of meraki—creating with passion and purpose. Speaking about the London debut, Co-Founder Tanja Murgel-Subotic expressed her excitement: “We are thrilled, excited, and deeply honoured to be entering the European market with the launch of our first store in London. This moment has been a long-held ambition for Go Greek Yogurt, made all the more meaningful by how close it brings us to the origins of our craft in Greece.”

Delightful Décor and Simple Menu

Upon entering the shop, the vibrant blue-and-white décor immediately captures attention, paying homage to the colours of the Greek flag. The friendly and knowledgeable staff were eager to explain the ordering process. The menu is refreshingly straightforward yet enticing, featuring frozen yoghurt, smoothies, and traditional yoghurt available in both sweet and savoury options. Savoury dishes include the Aceso and Greek Salad bowls, adorned with Mediterranean-inspired toppings, while sweet bowls such as Althea, Energia, and Proteini are layered with fresh fruit, nuts, seeds, granola, chocolate, and Greek honey.

I opted for the frozen yoghurt, which allows for a build-your-own experience. There are three signature flavours to choose from: plain tart, chocolate, and honey. Vegan alternatives are also available, as well as three rotating seasonal flavours – July’s selection featured banana, strawberry, and vegan coffee mocha. Customers can pile on as many toppings as they wish from a selection of 30 options, including fresh fruits, berries, nuts, sweets, and jams.

A Taste Test Experience

After sampling all the flavours, I found five out of the six to be exceptionally delicious, indulgent, and heavenly. However, the coffee mocha flavour did not appeal to my taste buds, proving overly bitter and intense. Surprisingly, the chocolate flavour emerged as one of my top choices, despite my usual aversion to chocolate ice cream and milkshakes. I chose a delightful combination of banana and chocolate, topping it with strawberries and granola – an absolute treat in a tub. The natural honey flavour also comes highly recommended; in truth, it would be difficult to make a poor choice. In essence, it represents the ultimate indulgence for warm weather: velvety, refreshing, satisfying, and reasonably priced.

Affordable Luxury in London

Each serving of yoghurt is weighed to determine the final cost, with pricing set at £1.75 per 50g of yoghurt and 80p for each topping. My generously filled tub came to £13.44, while my boyfriend’s smaller portion was a mere £7.94 – quite reasonable by London standards. Beyond being just a conventional Greek yoghurt brand, Go Greek Yogurt promotes nutrient-rich, functional food, grounded in the Mediterranean ethos of mindful living and eating. The yoghurt is crafted using traditional methods rather than heavily processed ‘Greek-style’ substitutes, resulting in a naturally thick, creamy consistency while retaining essential nutritional properties.

The Nutritional Benefits of Greek Yoghurt

Packed with protein, probiotics, calcium, and vitamin B12, it contains less sugar and fewer carbohydrates than many standard yoghurts. Additionally, reduced lactose and naturally occurring potassium and iodine support digestion and general wellbeing. Nutritionist Kristen Stavridis commented on the benefits: “As a nutritionist, I consider Greek yoghurt to be one of the best health foods available. It’s rich in protein, a fantastic source of calcium for strong bones, and provides healthy fats that support hormone and brain health. It is also abundant in probiotics, which are beneficial for gut health, and is low in sugars. I love starting my day with a Greek yoghurt bowl – it’s an excellent way to incorporate other nutrient-dense ingredients into your diet, such as fibre-rich fruits, nuts, and seeds, while keeping you satisfied for longer. As someone who is half Greek myself, I’m usually very discerning about my Greek yoghurts, but I’m pleased to say that Go Greek Yogurt exceeds expectations, and I’m excited to see something like this in London, providing more opportunities for people to enjoy this nutrient-dense food.”

Exciting Giveaway for Customers

To celebrate the opening of its new store, Go Greek Yogurt is offering one lucky winner the chance to win 1kg of frozen yoghurt. To enter, participants must follow @nutritionistkristen and @gogreekyogurtuk, like the giveaway post, and tag a friend with whom they would share the prize in the comments. Sharing the post to Instagram Stories will earn an additional entry. For further details, please visit their social media pages.